At the end of the day it is the search engines that finally bring your site towards the notice of the prospective customers. Whenever a topic is typed for search, nearly instantly, the search engine will dig through the incredible number of pages it has indexed about and make available to you ones that match your topic. The searched matches are also ranked, so that the best and most relevant ones come first.
Remember that a prospective customer will most likely only consider the first 2-3 listings within the search results. So it does matter where your website appears in the search engine ranking.
Further , they all use one of the top 6-7 search engines and these search engines attract more visitors to websites than anything else. So finally everything depends on which search engines the customers use and how they rank your website.
It is the Keywords that play a huge role than any expensive online or offline advertising of your website.
It is found by surveys that a when customers want to find a website for information in order to buy a service or product, they find their website in one of the following ways:
• The first option is that they are able to find their website through a search engine.
• Secondly they find their website by opening a hyperlink from another website or page that relates to the subject in which they are interested.
• Occasionally, they find a site by hearing about it from a friend or reading in an article.
Thus it’s obvious the typically the most popular way to find a website, by search engine, represents close to 90% of online users. Quite simply, only approximately 10% of the people searching for a website use methods other than search engines.
All search engines use a ranking algorithm and one of the main rules in a ranking algorithm is to determine the location and frequency of keywords on a web page. Remember that algorithms also give weightage to link population (quantity of webpages linking to your site). When performed by a qualified, experienced SEO consultant, your website for high search engine rankings really does work, unless you have lots of money and can afford to pay for the expert. With better knowledge of search engines and just how they work, you can also take action by yourself.